Greg Fraser
Executive Coach
Greg Fraser — Leadership Clarity for Growth and Complexity
I partner with executives and enterprise leaders navigating growth, complexity, and transition—helping them sharpen strategy, elevate leadership presence, and build the clarity and confidence to lead at their best.
Experience
I’ve spent decades inside fast-moving product environments as an executive, including three stretches as Chief Product Officer in business to business and consumer businesses. I’ve led through growth waves, turnarounds, and moments when the right decision was counterintuitive—and essential. Across product, marketing, analytics and operations, I’ve learned how quickly alignment slips when complexity rises, and how powerful it can be when leaders slow down enough to gain real clarity.
Coaching Foundation
My coaching blends formal training with decades of experience as an operator and leader. I'm Solutions Academy certified, Co-Active Training Institute and Conscious Leadership Group trained, and Wharton MBA educated, integrating proven coaching disciplines with practical operating insight to meet leaders where real decisions are made. I bring rigor to reflection, depth to dialogue, and structure to insight.
I’m driven by helping leaders surface what truly matters—to confront limiting assumptions, make clear choices, and lead with authenticity. The transformations that matter most to me are the ones that strengthen confidence, unlock one's true voice, and turn pressure into purposeful action.
Approach
My work is grounded and built on decades in the operator's seat. I ask questions that cut through the noise and surface what's actually driving your decisions — the patterns, assumptions and blind spots you can't see on your own. I help leaders move from reactive to intentional, from overwhelmed to clear, from doubting to confident. Together we create space to become the leader you want to be, not just survive the role you're in. Clients often describe the work as energizing and clarifying — like finally having a trusted partner who's been where you are and knows how to help you grow through it.
Specialties
Surfacing what's actually getting in the way of decisions and alignment
Leading with empathy, authenticity and authority
Gaining clarity, confidence and focus
On a Personal Note
I live in Brooklyn, New York, where I balance coaching with time outdoors, time with my two children, and the reminders that life is bigger than work.

